To initiate and foster education, research and consultancy, and outreach programs in the related disciplines of language, communication and culture in response to national development goals relating to local, regional and international trends.

The BACCS program, which is the first or its kind in Malawi, has been running for five years and it attracts a wide variety of students, including upcoming and seasoned practitioners from Malawi’s media industry. 

The department also offers a wide range of non-credit knowledge and skill-oriented short courses, seminars, and workshops in human and mediated communication as part of its outreach endeavors. Courses attract foreign participants.